Analisis Perbandingan Pengalaman Pengguna pada Aplikasi Investasi dengan Menggunakan UX Curve (Studi pada Bibit dan Ajaib)

<p><span>Aplikasi investasi merupakan salah satu jenis pengembangan <em>platform</em> digital yang dipicu oleh teknologi. Bibit dan Ajaib adalah dua mendominasi industri aplikasi reksa dana di Indonesia. Dalam persaingan platform digital, penting untuk memahami performa aplikasi, satunya dari pengalaman pengguna. Penelitian ini membandingkan perubahan pengguna pada Ajaib. Metode <em>UX Curve</em> digunakan penelitian metode sering dipakai mendapatkan jangka panjang. Responden dalam terdiri sepuluh orang kelompok Setiap responden terlibat diberikan template dengan lima perspektif: <em>general UX, attractiveness, ease of use, utility,</em> <em>degree usage</em>. telah menghasilkan 50 kurva 186 alasan Bibit, sedangkan 191 alasan. Hasil analisis perbandingan kedua berdasarkan arah kecenderungan membuktikan bahwa memberikan lebih baik dibandingkan Bibit. Berdasarkan UX </em>di awal penggunaan memiliki persepsi cukup positif Kemudian seiring berjalannya waktu digambarkan terus mengalami peningkatan cenderung stabil. Arah <em>improving</em> paling banyak <em>attractiveness, </em>sedangkan </em>dan <em>ease use. </em>Adanya pergerakan tersebut, didukung berasal negatif responden. Alasan disampaikan tersebut terdapat aspek <em>utility</em> kategori pragmatis.</span></p><p><span><br /></span></p><p><span><strong><em><span>Abstract</span></em></strong></span></p><p><span><em><span>Investment applications are one type development triggered by technology. and the two platforms that dominate mutual fund investing application industry in In a competitive platform, it is important to understand application's performance, which user experience. This research compares changes experience on apps. The Curve method applied this popular for getting long-term Respondents included ten people group group. Each respondent involved was given with five perspectives: general utility, degree usage. has produced curves reasons from group, while reasons. results comparative analysis investment based direction trend curve respondents' prove provides better than Based at beginning fairly positive perception Then, over time, described as continuing increase tends be stable. improving There movement curve's direction, supported derived negative experiences. most respondents conveyed were contained utility aspect pragmatic category.</span></em></span></p>